Joni Nelson

Corporate Communications


Leader with 12 years’ experience creating and executing strategic programs across internal and external communications channels. Extensive experience developing and delivering clear, impactful business narratives; advising and supporting C-suite leaders; crafting compelling corporate stories. Pragmatic, data-driven thinker with a passion for writing and storytelling.


PepsiCo/Frito-Lay, Plano, TX

Manager, Corporate CommunicationsAug 2020 - Present

Develop and execute strategic communications plans to address critical internal and external business priorities including support for: commercialization team; Hispanic Business Unit; sustainability agenda; global change initiatives; corporate citizenship; COVID-19 pandemic response; future of work. Work cross-functionally to amplify content across all internal and external channels.

Elevate C-Suite leader visibility and build corporate reputation by developing executive narratives, supporting speaking engagements, identifying thought leadership opportunities, and creating content for videos, LinkedIn and other channels.

Spearhead internal journalism engine, engaging stakeholders across functions to discover dynamic stories that demonstrate leadership in the marketplace and uphold company values.

PepsiCo/Frito-Lay, Plano, TX

Manager, Internal CommunicationsAug 2018 - Aug 2020

Organized execution of quarterly FLNA earnings messages and Town Hall meeting including CEO agenda and content, channel strategy, stakeholder engagement. Developed remarks, visuals, etc. for CEO speaking engagements, all-employee messages, presentations, panel discussions and more.

Led sector-wide implementation of new culture messaging/behaviors, partnering with global teams to deliver messaging, materials, tools, etc. to field and HQ locations.

Engineered novel unified content model and led process adoption across Communications team to drive cross-channel amplification, realize efficiencies and extend story reach.

Oversaw initiatives to build internal culture including vision and growth strategy of FLNA Employee Ambassador program, annual Communications survey to internal stakeholders.

Susan G. Komen, Dallas, TX

Communications ManagerMar 2016 - Aug 2018

Sr. Communications RepresentativeJun 2015 - Mar 2016

Elevated C-Suite leaders both internally and externally by building and delivering strategic organizational messages. Developed remarks, presentations for employee forums, traditional media, thought leadership platforms, social media, fundraising campaigns and more.

Demonstrated organization impact through creative storytelling, delivering blogs, press releases, editorials, video interviews, leadership biographies, social media content, newsletters and more.

Developed organization-wide toolkits to support major national announcements and marketing/fundraising campaigns.

Facilitated press inquiries from top-tier and local media outlets; coordinated interviews with experts to elevate organization, minimize risk; acted as spokesperson; targeted pitching.

Achieved promotion to Manager after demonstrating strong competency and impressive results as Sr. Communications Representative (June 2015 - March 2016).

Susan G. Komen, Dallas, TX

Communications SpecialistNov 2012 - Jun 2015

Sr. Marketing Communications CoordinatorJun 2010 - Nov 2012

Developed blogs, press releases, Huffington Post column, leadership remarks, daily newsletter. Coordinated materials for major national announcements, campaigns.

Managed day-to-day media relations for CEO and key spokespeople, including facilitating inquiries, monitoring coverage, content curation, breaking news, daily media update newsletter. Managed internal speaker’s bureau.

Led redesign, content strategy of corporate blog, resulting in increased engagement rate on Facebook and Twitter (+30% and +84% respectively).

Managed $1MM+ department budget, vendor contracts.

Coordinated print and broadcast elements for annual national PSA distribution. Oversaw publication relationships, delivery of donated advertising and value-added programs.


University of North Texas, Denton, TX

BBA, Marketing

2007 - 2010 | Cum Laude


2020 PepsiCo Chairman's Award

Recognizing outstanding achievements of individuals or teams

"Yes, And" Award - 2021, 2019

Communications Team Quarterly Award



Media Monitoring

TrendKite, Cision, Meltwater, etc.

Content Management Systems

Drupal, Ektron, WordPress

Visual Content Creation

Adobe Photoshop, Adobe Illustrator, Microsoft PowerPoint

Social Media Platforms

LinkedIn, Facebook, Twitter, Instagram, Yammer

Email Tools & More

Bananatag, Constant Contact, Survey Monkey

Key Competencies

Strategic CommunicationsCorporate StorytellingExecutive VisibilityInternal Communications, Employee EngagementContent Development and StrategyWriting, Editing, SpeechwritingPeople Management, MentoringMedia RelationsProject ManagementCommunity Management


Susan G. Komen North Texas Affiliate


Susan G. Komen 3-Day


McKinney Public Library, ESL Instructor

Spring 2017, Fall 2019