Manager, Corporate Communications – Aug 2020 - Present
Develop and execute strategic communications plans to address critical internal and external business priorities including support for: commercialization team; Hispanic Business Unit; sustainability agenda; global change initiatives; corporate citizenship; COVID-19 pandemic response; future of work. Work cross-functionally to amplify content across all internal and external channels.
Elevate C-Suite leader visibility and build corporate reputation by developing executive narratives, supporting speaking engagements, identifying thought leadership opportunities, and creating content for videos, LinkedIn and other channels.
Spearhead internal journalism engine, engaging stakeholders across functions to discover dynamic stories that demonstrate leadership in the marketplace and uphold company values.
Manager, Internal Communications – Aug 2018 - Aug 2020
Organized execution of quarterly FLNA earnings messages and Town Hall meeting including CEO agenda and content, channel strategy, stakeholder engagement. Developed remarks, visuals, etc. for CEO speaking engagements, all-employee messages, presentations, panel discussions and more.
Led sector-wide implementation of new culture messaging/behaviors, partnering with global teams to deliver messaging, materials, tools, etc. to field and HQ locations.
Engineered novel unified content model and led process adoption across Communications team to drive cross-channel amplification, realize efficiencies and extend story reach.
Oversaw initiatives to build internal culture including vision and growth strategy of FLNA Employee Ambassador program, annual Communications survey to internal stakeholders.
Communications Manager – Mar 2016 - Aug 2018
Sr. Communications Representative – Jun 2015 - Mar 2016
Elevated C-Suite leaders both internally and externally by building and delivering strategic organizational messages. Developed remarks, presentations for employee forums, traditional media, thought leadership platforms, social media, fundraising campaigns and more.
Demonstrated organization impact through creative storytelling, delivering blogs, press releases, editorials, video interviews, leadership biographies, social media content, newsletters and more.
Developed organization-wide toolkits to support major national announcements and marketing/fundraising campaigns.
Facilitated press inquiries from top-tier and local media outlets; coordinated interviews with experts to elevate organization, minimize risk; acted as spokesperson; targeted pitching.
Achieved promotion to Manager after demonstrating strong competency and impressive results as Sr. Communications Representative (June 2015 - March 2016).
Communications Specialist – Nov 2012 - Jun 2015
Sr. Marketing Communications Coordinator – Jun 2010 - Nov 2012
Developed blogs, press releases, Huffington Post column, leadership remarks, daily newsletter. Coordinated materials for major national announcements, campaigns.
Managed day-to-day media relations for CEO and key spokespeople, including facilitating inquiries, monitoring coverage, content curation, breaking news, daily media update newsletter. Managed internal speaker’s bureau.
Led redesign, content strategy of corporate blog, resulting in increased engagement rate on Facebook and Twitter (+30% and +84% respectively).
Managed $1MM+ department budget, vendor contracts.
Coordinated print and broadcast elements for annual national PSA distribution. Oversaw publication relationships, delivery of donated advertising and value-added programs.
